The iconic custom fabricator, Michael “Woolie” Woolaway makes his first electric motorcycle build also his last for the motorcycle-inspired lifestyle brand
SANTA CRUZ, Calif.–(BUSINESS WIRE)–Zero Motorcycles, the worldwide leader in electric motorcycles and powertrains, and Deus ex Machina’s Venice Beach location co-founder and former US Motorcycle Director, Michael “Woolie” Woolaway have joined forces to create the first fully customized Zero Motorcycles SR/S. The SR/S was introduced in February and immediately garnered accolades for its elevated design and extended range over its naked street bike sibling, the Zero SR/F.
Woolaway, who had first encountered the Zero Motorcycles Race Team engineers at the 98th running of the Pikes Peak International Hill Climb competition in Colorado Springs last summer, was immediately enamored with the platform and began to plan a custom build using a Zero electric motorcycle.
“When I met the guys out at Pike’s Peak and really got a good look at the bike I thought, that bike is the perfect platform to build something with because there’s no gas tank and there’s this trellis frame that’s beautiful and everything else comes off and there’s nothing there,” Woolaway said. “So in my mind quietly, I was thinking, I’d love to do something with that bike because it’s a blank sheet of paper.”
The master builder was sent a stock SR/S shortly before the vehicle’s public launch in early 2020 and immediately set out to design and build a truly unique, one of a kind electric motorcycle. Working through constantly shifting conditions as facilities began to become less accessible due to the coronavirus lockdown protocols, Woolaway used all of his decades of industry connections to keep the build moving forward. The design was inspired by some of the builder’s earliest influences while still elevating the platform’s award-winning and proprietary technology.
“I wanted to do something kind of old and new, old shapes that I grew up with and new technology, no computer work, just foam, plastic, shaping and measuring tools, transfer tools and kind of the old school way,” Woolaway added.
Despite the artisanal craftsmanship that went into the fabrication of the build, there was nothing short of the latest technology available for the build itself. Constructed entirely out of a single mold of carbon fiber composites, Woolaway enlisted aerospace engineers from Lockheed Martin to assist in the completion of the monocoque assembly. The custom body work also still wraps around Zero Motorcycle’s advanced powertrain comprised of a motor capable of producing 114 hp and a top speed of 124 mph.
“We’re thankful to Deus and to Woolie for choosing to work with us on this custom SR/S,” said Chris Metcalfe, VP of Marketing for Zero Motorcycles. “They are each such iconic and influential forces in the motorcycle industry and they’ve been the perfect partners for this one of a kind build and powerful collaboration,” Metcalfe added.
Zero Motorcycles plans to include the collaborative project as a central fixture in their remaining 2020/2021 exhibition schedule. To learn more about the Zero Motorcycles x Deus ex Machina build, the Zero Motorcycles SR/S, or to schedule a test ride visit: www.zeromotorcycles.com/custom/deus
For information about Deus ex Machina customs, merchandise, or locations, visit www.deuscustoms.com
About Zero Motorcycles
Zero Motorcycles is the global leader in electric motorcycles and powertrains. Designed and crafted by hand in California, Zero motorcycles combine Silicon Valley tech with traditional motorcycle soul to elevate the motorcycling experience for intelligent and innovative riders around the world.
Contacts
Natalie Kahn
Natalie@Zeromediabureau.com
(858) 245-4238
