CARSTAR CANADA EMPHASIZES FRANCHISEE PROFITABILITY, GROWTH AT NATIONAL CONFERENCE
Story by ALLISON ROGERS
CARSTAR Canada’s franchisees are truly passionate about their network and the opportunities it offers to help them thrive. This was evident at this year’s national conference, held in early July with the stunning backdrop of Victoria, British Columbia. This year’s conference theme—VELOCITY—celebrated CARSTAR Canada’s 30th anniversary, and the company put special emphasis on topics like franchisee profitability, industry relations and leveraging CARSTAR Canada’s sources for hiring, staff retention, customer service, the adoption of advanced repair technologies and much more. During a media roundtable, CARSTAR Canada Brand President Sabrina Thring and CARSTAR Canada Vice President of Operations, Dave Foster, shared some of the reasoning behind this year’s topics. “We want to bring the fire,” said Thring, referring specifically to CARSTAR Canada’s Restore the Star program, aimed at franchisee growth and profitability.
“Members of our network should know that you never need to leave CARSTAR to find a solution,” added Foster. Thring was thrilled to reveal that the participation rate at CARSTAR Canada’s regional meetings is 70 percent. Foster and Thring also touched on CARSTAR’s drive to help its franchisees in the adoption of advanced technologies like ADAS calibration.
“Our members can use a partner or do [calibrations] in-house,” said Thring. “We are pushing the in-house calibration movement.” CARSTAR Canada also raised $73,495 for Cystic Fibrosis Canada throughout the event. Special mention goes to Andrew Northrup, zone director, West, for CARSTAR Canada, who brought all CARSTAR Canada zones together to raise $20,000 to get him to shave his mustache live on the stage.
Check out our photos from VELOCITY below.
