By CRM staff
Toronto, Ontario — May 7, 2019 — PPG vice president of industrial coatings Kevin Braun will be discussing the future of the coatings industry at the Eastern Coatings Show on May 13 to 15 at Harrah’s Resort in Atlantic City, New Jersey.
Braun’s presentation The Future of the Coatings Industry: How Current Trends Are Driving Change will review two of the megatrends impacting the future of the coatings industry, the era of digital transformation and the future of mobility.
His biggest focus will be addressing the need for coatings manufacturers to evolve beyond developing products that prevent corrosion and provide colour.
As the automotive industry is constantly changing, Braun will be discussing the main obstacle for coating manufacturers – keeping up with the emerging vehicle technology.
With self-driving vehicles entering the market, he will be touching on the impacts this technology will have on the automotive coatings manufacturing industry.
Braun will also be discussing the latest advancements with the industry in functional coatings that self-clean, de-ice, de-fog, self-heal or deliver information to vehicles through electrical conductivity, radio frequency and other embedded signal-collection technologies.
Braun also will address new solutions to traditional coatings industry challenges, such as improving quality control, corrosion resistance and production efficiency while making coatings less energy-intensive to manufacture.
For more information, visit ppgindustrialcoatings.com.
