According to the Association of Business Information & Media Companies, 45% surveyed said that advertisements in print magazines inspired them to make a purchase.
In turbulent times, stick with what you trust
With the overwhelming amount of information available online, where readers choose to get their news has never been more important.
The continuing advancement of technology has made people busier than ever before. They have a finite amount of time each day, so content must be timely and relevant. By choosing a trade publication they ensure that what they are reading is right for them.
As an advertiser, it’s important to know the difference between quantity of readers and quality of readers. Who is seeing the content you put out is the key to success—not just how many. In a B2B industry, trade magazines have the ability to get your message into the hands of the companies you would most like to work with, those who are the living and breathing lifeblood of their industry.
While people often ask about the benefits of print vs digital, there shouldn’t be a one versus the other mindset. When done effectively, each method is able to reinforce the other and drive home the message from multiple angles. A successful campaign should include both.
The top reasons trade publications are here to stay:
- They are credible. Since trade publications focus on one industry they are able to sift through the abundance of online information and cover only what will be of interest to their target audience. They know the who’s who of their industry, what will resonate with readers and what is just background filler. If it’s important to the industry you can trust they will cover it.
- They are targeted. When you advertise in a trade publication you can trust that it will be seen by those directly involved in the industry. These are the men and women with a passion for their trade who are eager to learn and discover anything that can help them thrive.
- They are in-depth. Trade publications understand that no one knows the industry better than those who work in it every day. They publish in-depth articles and information that adds value to their lives.
- They know the top influencers. Every industry has its super stars, those who know the industry inside and out and are willing to share that knowledge with others. Trade publications know the value of these people and make connections to spread knowledge together.
- They have effective advertising. Trade publications are one of the best places for those in the industry to view relevant new products, equipment and services.
For more information check out:
mediaspacesolutions.com/blog/should-you-advertise-in-trade-magazines
alturasolutions.com/are-trade-publications-dying
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