What Message are You Sending?
by Mike Gilliland Marketing has never been considered a core strength of collision repairers and that might make some sense. Why put money and effort into marketing when insurers send work to your door? Yes, I know that’s not true. But if repairers could elevate their marketing skills, would that give them greater control and […]
Raising the Bar on Standards and Professionalism
by the Ontario College of Trades There is a renaissance under way in Ontario — a skilled trades renaissance. Not only is the number of people entering apprenticeships increasing, but perceptions of the trades are changing too. Long gone are the days when a skilled trades career was deemed a career of last choice. Today, […]
