Porsche takes showroom viral
By CRM Staff Toronto, Ontario – August 1, 2018 — Porsche is testing out a new live video technology that allows customers to view inventory without physically being there. The company is hoping that the project, known as Go Instore, will breakthrough as a new innovative way of online car shopping. Porsche first started […]
Porsche to introduce augmented reality technology in U.S. dealerships
By CRM Staff Toronto, Ontario — May 31, 2018 — Porsche is one of the many companies taking initiatives to grasp the opportunities that come with emerging technologies. Porsche dealerships are beginning to implement a new diagnostic technology at its dealership repair facilities. Dubbed “Tech Live Look,” the system could reduce repairs up to […]
Porsche Cars Canada appoints Colas Henckes to marketing director
By CRM Staff Toronto, Ontario — May 25, 2018 — Porsche Cars Canada has just announced the appointment of Colas Henckes as its new marketing director, effective July 2, 2018. “We are delighted to welcome Henckes to Canada,” said Marc Ouayoun, president and CEO, Porsche Cars Canada. “We’ve had the opportunity to work […]
Canadian International AutoShow to celebrate 70 years of Porsche
By Tom Davis Toronto, Ontario — January 18, 2018 — To celebrate 70 years of Porsche, the Canadian International AutoShow in Toronto will feature a display of some of the German automakers iconic vehicles. “Porsche is among the most iconic of automotive brands and the Canadian International AutoShow is thrilled to be able to tell […]
Volkswagen agree $290 million settlement following emissions cheating scandal
By Tom Davis Ajax, Ontario — January 15, 2018 — Volkswagen has agreed to a settlement worth up to $290.5 million in Canada after diesel vehicles under the Volkswagen, Audi and Porsche brands were caught up in an emissions cheating scandal. The agreement, which is still subject to court approval, will see the company make […]
AIA Grand Forum puts the focus on customer connection
By Alex Dugas Drummondville, Québec — September 25, 2017 — Hundreds of industry stakeholders gathered together recently in Drummondville for the 2017 edition of the AIA Grand Forum. The theme of the event was “Connected to our Customers,” and the forum provided a number of relevant discussions on customer service, sales and communication. The day […]
Pfaff Autoworks event looks at the evolution of the Porsche 911
By CRM Staff Vaughan, Ontario — May 1, 2017 — Pfaff Autoworks recently hosted an information session at its Vaughan facility for the Porsche Club of Canada – Upper Canada Region (PCA-UCR). The bodyshop welcomed over 50 guests from as far away as Georgetown, Ontario. The event presented an informative session on the evolution […]
The Autonomous Report: Big news in Ontario and your Porsche will not drive itself
By Jeff Sanford Toronto, Ontario — December 2, 2016 — The biggest news in the autonomous vehicle (AV) space this week came out of Ontario, with the announcement that three organizations will begin testing driverless technology in the province. We also look at another AV crash, this time in Singapore, Nissan’s Takashi Sunda discusses some […]
OEM Collision Repair Technology Summit to feature ‘Meet the Trainer’ segment
Las Vegas, Nevada — October 12, 2016 — The right repair starts with the right information, meaning strong links with the OEMs are more vital than ever before. The Society of Collision Repair Specialists (SCRS) has announced the afternoon session of the OEM Collision Repair Technology Summit will feature representatives from Audi, Jaguar, Porsche and […]
Friday Fun: Nissan glides into the future, Carlyle Group gets out of the paint biz and we might see wooden bumpers in our future
By Jeff Sanford Toronto, Ontario — August 4, 2017 — Welcome to another edition of Friday Fun! This week we look at Nissan’s futuristic prototype, more news on the VW emissions scandal, Carlyle Group has unloaded its shares in Axalta and investors may be becoming “bearish” when it comes to Boyd Group. – Nissan has […]
