Media Spike #9 – Close Your Eyes and Listen
by Dennis Kelly Greetings once again. So glad you could join us for a few minutes. You might remember yesterday, we were having a great discussion with Peter. He was asking what it meant to purchase a radio sponsorship. What it means, Peter, is you are making a purchase to be specifically aligned to a […]
Media Spike #8 – What’s Your Wavelength?
by Dennis Kelly Thanks for taking the time to join me. Not too long ago I heard a familiar statement from one client who said they’d like to start advertising again. I replied with customary – WONDERFUL!! enthusiasm and began asking a few questions. Well that’s exciting Peter, have you thought about which media you’d […]
Media Spike #7 – STOP it Right Now!!
by Dennis Kelly Welcome along. Is your advertising working as hard as you are? Genuinely? Is it? Is it stimulating awareness? Provoking trial by purchase? Inciting repeat purchases by more and more customers? If it is, break out the champagne and celebrate. That’s fabulous. If it’s not doing any of those things- then STOP.
Media Spike #6 – Spend Smarter, Not Just More!
by Dennis Kelly Hi, hope you’re having a great day. Recently one client asked about a small on-line campaign we were developing. I was, naturally very pleased they liked our media recommendation, but a bit disconcerted at the question. Are the 50,000 impressions on site XYZ going to be enough over 4 weeks? Should we […]
Media Spike #5 – The Power of Advance Notice
by Dennis Kelly Welcome back. Thanks for taking my call. We just heard that you landed this account and think our magazine would be a great place for you to advertise, and I can come by in twenty minutes to pick up your order and can you have a $7,500 deposit cheque ready, and we’ll […]
Media Spike #4 – When Cooler Heads Prevail
by Dennis Kelly Glad you stopped by. Recently one client asked me to comment on the potential choice of radio stations in two different markets. That’s fine. It’s part of what I do and I was glad to respond. It poses a bit of a quagmire potential because so many factors influence the choice of […]
Media Spike #3 – The Secret Sauce To A Long Relationship Is Caffeine!
by Dennis Kelly Thanks for joining me again. Do you like coffee? I love my coffee. Every morning I get a medium black with one sugar. As automatic as the sun rising, I get a coffee and it sets the tone for me for the rest of my day. I have become so inextricably joined […]
Media Spike #2 – Do You Like My Tie?
by Dennis Kelly Greetings, So, how do I look? Is my tie on straight? Hair combed? Freshly shaved? Can you tell since you’re only reading me? Probably not. Do you care? Maybe, but I doubt it.
Media Spike #1- Get It Right The First Time
by Dennis Kelly Welcome, The most amazing part of your advertising is the endless opportunities you have to announce YOU ARE HERE! As we kick-off our series, I want you to always remember each media you choose is your platform. You have command of the floor, the stage, the spotlight and it’s your chance to […]
