Mixin’ it up: Maaco is updating its long-standing slogan
Toronto, Ontario — Maaco launched a new national advertising campaign titled, ‘The Upside of Uh-Ohs’ where they rebranded their classic line, ‘Uh-Oh, Better Get Maaco’ and put a more positive spin on it in response to the impact COVID-19 has had on the public. A TV commercial featuring the new slogan will run on cable […]
Welcomes of the Week: Fix Network opens first-ever supercentre in Montreal
Blainville, Quebec — Quebec for Fix Network announced this past Thursday, the opening of the first-ever supercentre in Montreal and the third one in all of Canada. The new supercentre, called Supercentre Auto Fix, Iberville-Rosemont, is located in the heart of Montreal and brings together three of Fix iconic brands; Fix Auto, NOVUS Glass, and […]
CAR-STAR Treatment: CARSTAR secures 25 spot on Franchise Times ‘Fast and Serious’ list
Charlotte, North Carolina – Franchise Times is giving it up for CARSTAR on their “Fast and Serious” top 40 list of franchises, with the North American collision banner securing the 25 spot on the list, according to a press release from Wednesday. CARSTAR currently operates more than 700 facilities across 35 U.S. states and 10 […]
Expand The Brand: Fix Network World adds 60 new locations in 2020
Blainville, Quebec — In 2020, the network added 60 new locations around the world and expanded the ProColor Collision brand into the United States. Fix Network World is forging ahead upon its global expansion plans, with a strong focus on developing franchises in new markets and increasing penetration in existing territories. “Our franchise development strategy […]
Three steps to future success: CARSTAR executives discuss goals for 2018
By CRM Staff Hamilton, Ontario — January 27, 2018 — Following a healthy 2017, CARSTAR executives sat down to discuss their plans and ambitions for the up-coming year. In on the call included CARSTAR North America President Michael Macaluso, CARSTAR Canada Vice-President of Insurance John Harvey and CARSTAR Canada Associate Vice President of operations Jeff […]
Fix Auto expands in Alberta with Nanton opening
By CRM Staff Nanton, Alberta — January 16, 2018 — Fix Auto has expanded in Alberta with the opening of a new location for Morley Barnaby in Nanton. The shop follows Barnaby’s first facility in Okotoks, Alberta. “We strive to give our customers the best experience possible by providing repairs that we, and our customers, […]
Fix Auto hosts second annual British Columbia regional meeting
By CRM Staff Whistler, British Columbia — October 23, 2017 — Fix Auto welcomed franchise strategic partners from across British Columbia recently for informative presentations and discussions at its second annual BC regional meeting. The meeting, which was hosted by Fix Auto’s General Manager Peter Polito and held in Whistler, offered a platform for shop owners […]
CARSTAR and Axalta to sponsor Dale Earnhardt Jr.’s No.88
By Mike Davey Charlotte, North Carolina — April 14, 2016 — There aren’t many unique driving experiences left for a man like Dale Earnhardt Jr. Thanks to CARSTAR and Axalta, he’s managed to cross another off his bucket list. For the first time, Earnhardt drove his No. 88 on city streets, specifically the streets of […]
Inside View: Michael Macaluso and Jose Costa on the new CARSTAR North America
By Jeff Sanford Hamilton, Ontario — March 2, 2016 — A massive merger, two cultures coming together and a remarkably swift series of moves at the parent company have resulted in Canadian executive, Michael Macaluso, heading up the CARSTAR organization across North America. Dan Young, President of CARSTAR US, stepped down recently and left the […]
