Chevy responds to ‘steel vs. aluminum’ ads
By Jeff Sanford Chevrolet is clearly having fun with its new “steel-vs.-aluminum” ad campaign. When asked for comment on the new series of ads, a Chevy PR person got back to us within ten minutes with some interesting stats. Chevy PR was clearly ready for the inquiries. “The full-size trucks market is starting to heat […]
Chevy says Ford F-150 takes longer to repair than Silverado
By Jeff Sanford Toronto, Ontario — July 7, 2015 — The gloves are off. Chevrolet’s summer truck marketing campaign is pulling no punches, and the new aluminum Ford F-150 is the target of some very funny commercials that play on the supposed strength of the all-steel Silverado. Is the decision by Ford to go […]
Valspar announces OEM approvals for DeBeer WaterBase
Minneapolis, Minnesota — December 15, 2014 — Valspar Automotive has announced multiple OEM paint approvals for its DeBeer WaterBase 900+ Series. Ford, General Motors and Chrysler have all recently approved global use of the water base series, giving refinishers a new option when completing warranty work. “Valspar Automotive is dedicated to offering the best in […]
Ford names Pro Spot Supplier of the Year
Ford has awarded ProSpot with Supplier of the Year. Carlsbad, California — November 10, 2014 — Pro Spot has been awarded Supplier of the Year by Ford Motor Company Rotunda Program. Pro Spot is an OEM approved aluminum repair equipment supplier to the Collision Repair Program for repairs […]
