EV/AV Report: October 4, 2021
Toronto, Ontario — This weekly edition of the electric and autonomous vehicle report explains an upcoming reason you may see tailgating semis in Alberta; British Columbia’s electrification new energy program and a Chinese driver’s success in suing Tesla overseas. Piloting the platoon If you see a bunch of trucks driving way too close together on […]
Light Work: Dupont and Magna explore adhesive liftgate bonding
Toronto, Ontario — A partnership between Canadian auto parts manufacturer Magna International and material and chemical giant DuPont is looking to elaborate on the concept of using adhesives rather than welding to bond vehicle liftgates. Spurred by increasing demand for lighter-weight vehicle solutions as electrification spreads, the two companies are currently attempting to simplify the […]
‘Everybody In’: To advance a zero-emissions future, GM invites a new marketing campaign
Toronto, Ontario — General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself […]
