YOUR GO-TO AUTOMOTIVE MARKETING GUIDE
Build strong relationships and brand awareness in your communities Column by VENESSA DI VITO In my opinion, the answers to the two questions above are simple: collision repair facilities have never marketed or focused on their relationships with customers because there has never been a need for this. Insurance companies, dealerships and fleet companies have […]
ROMANS REPORT
Highlights from A 2020 Profile of the Evolving U.S. and Canadian Collision Repair Marketplace In late December, the Romans Group LLC unveiled its 15th annual white paper, A 2020 Profile of the Evolving U.S. and Canadian Collision Repair Marketplace, detailing the market happenings of the U.S. and Canadian collision repair industries according to its own […]
TAKING ATTENDANCE
Collision repair industry weighs the peril of in-person events Story by ALLISON ROGERS After hosting its 2020 event online, the SEMA Show went off without a hitch at the Las Vegas Convention Centre last November. Most attendees hadn’t physically been on a trade show floor for nearly two years, and the air was thick with […]
POWERING THROUGH
In today’s times, it’s all about perspective Column by CHELSEA STEBNER We’re two years into a global pandemic and I commend our fellow collision shops across Canada for digging deep and continuing to put one foot in front of the other. In talking to many other shop owners, I know that they as well are […]
STAY OR GO
Knowing your worth is key in either scenario Column by NANCY ROLLAND www.focusbankers.com The pandemic has caused many business owners to reconsider their long-term goals of owning and operating their businesses. Shutdowns and personnel shortages have clearly been a drain on many, while severely impacting financial performance and their ability to effectively service customers. If […]
MIGHTY MACHINES
The grind of heavy-duty collision repair Story by MAX REID For most drivers, their thoughts on trucking and buses don’t often extend much past the best ways to avoid them on the road—out of a justified concern for personal safety, mind you. These vehicles are, obviously, extremely heavy. In saying that, heavy vehicles are almost […]
CHARGED OPINIONS
When it comes to EVs, everybody’s got something to say —but what do you really know? Story by MAX REID Depending on where you live in Canada, the idea of electric vehicles likely elicits a different reaction for each person who reads this. For something that has for the large part of automotive history only […]
FEWER SHADES OF GREY
AUTOMOTIVE COLOUR TRENDS IN 2022 Monochrome tones remain king—but not among consumers Story by KATE NG Modern automotive coatings are more complex than ever— radar detection, EV sensor compatibility and supply chain issues are some of the factors companies must consider before developing the colour hue itself. Most customers don’t see that though—pretty colours are […]
REAL, RAW REFLECTION
Ask yourself this Column by JAY PERRY In the last article we spoke of being grateful and balancing that gratitude with the desire to improve. Inside of looking at what we have, in being grateful, is an element of reflection. The act of reflecting is absolutely paramount for leaders for without it, progress cannot be […]
ENJOY YOUR STAY
Sibling duo Sari and Mark Descoteau bring hospitality to collision repair Story by MAX REID There is something magnetic about Parksville, British Columbia. At the beaches it can often be hard to tell where the shoreline ends, and the ocean begins. Small changes in the elevation cause the white sand to poke through the surface […]
