Etobicoke, Ontario — ProColor Collision added a new Etobicoke-based shop to its network this week.The facility, Premium Auto Body, is owned and operated by Shanif Daya.
He has been associated with the collision repair industry for over 40 years, 34 of which were spent in running his own business.
Today, Daya’s facility is synonymous with high work quality, customer service, transparency in operations, and meeting delivery deadlines.
Daya’s fascination for all things automotive began in his native country Tanzania, where, as a young man, he would build motorcycles along with his brothers to race in the town or across fields. That passion continued even after he moved to Canada and set up his collision repair shop. Over the years, the facility grew significantly, and Daya believes he has created a business “that his sons can be proud to be a part of.”
This month, Daya took the next logical step towards taking his facility into the big league of Canadian collision repairers when he joined the ProColor Collision family.
“The decision to join the ProColor Collision network was extremely easy because we wanted to be a part of a brand that not only shared our fundamental ideals and ethics but has a proven track record for success,” he explains.
According to Daya, ProColor is the only brand out there that has a large network of administrative and technical resources to support the continuous improvement of a shop. “Simply put, ProColor has been able to partner with leading equipment manufacturers and experts in the collision industry to create a proven formula for success,” he adds.
“The partnership with ProColor allows us to not only provide the same great service to our customers but also gives us access to an extremely large network of collision experts and manufacturers that, in turn, allows us to continuously be ready for any new technological advances to the industry,” Shanif says.
Located on 10 Fasken Drive, ProColor Collision Etobicoke North is a family-owned, highly advanced collision repair facility that enjoys a large and loyal clientele in the region. The team comprised highly trained body and paint technicians along with friendly and knowledgeable customer service staff that ensure vehicles are repaired to the highest standard and customers are completely satisfied.
Daryll O’Keefe, regional vice president for Fix Network Ontario says ProColour Collision Etobicoke North will be a great addition to the ProColour family.
“Over the past 40 years, Shanif Daya and his team have demonstrated their commitment to outstanding customer service and high-quality repairs. Their enthusiasm towards the ProColor brand makes them a great addition to our network and we’re looking forward to working with them to grow their business.”
