SIMPLICITY CAR CARE HIGHLIGHTS COMMITMENT TO NET-ZERO, NEW TECHNOLOGIES AND NETWORK ENHANCEMENT AT ANNUAL GROWTH CONFERENCE
Story by DARRYL SIMMONS
Simplicity Car Care recently held its annual Growth Conference at the iconic Rialto Theatre in Montreal. The network celebrated feats of this year, including advancing the Net Zero program of sustainability; Simplicity’s entry as a Top 500 Growing Corporation; surpassing 100 locations and the focus on capacity management and profitability. Check out the event highlights on the following pages.
THE FUTURE OF SIMPLICITY
Outlining Simplicity’s strategic growth and clearly stating objectives moving forward, Simplicity Car Care CEO Paul Prochilo delved into the company’s mission to lead the collision repair industry toward sustainability. He opened up the challenge not just to those present, but to all networks and auto claims economy partners.
“This is a sense of corporate responsibility that must be shared on a personal level. We all have a responsibility to ensure that future generations have a cleaner environment. For example, I want my three-year-old to know I did my best to leave the world a better place.”
Prochilo’s sentiments were echoed in a presentation by Alyssa Marchese, ESG manager at Simplicity, who stressed that small changes when made strategically, can make sweeping changes overall. She stressed that Simplicity’s sustainability and net-zero-centric business model will be something adopted across the industry in the years to come.
“Net zero is not just an environmental goal—it’s a direct path to profitability. Helping our earth also helps our bottom lines.” In addition to sustainability, company President Domenic Ieraci said the path to continued success will see Simplicity leverage new technologies—such as capacity management tools, help desk support, load-levelling solutions and virtual estimatics—to support franchisees in acquiring further OEM certifications and expanding brand awareness. These are ultimately strategies in the company’s multi-pronged approach to enhancing profitability among its network members.
“Our strategy is to optimize business performance and revenue growth while ultimately providing our network with a better quality of life,” emphasized Ieraci. “At Simplicity, we are dedicated to raising the standards in the industry and are proud to boast a community of ambitious professionals.
A BIG NEW LINE OF BUSINESS—SIMPLICITY TRUCK CARE
Ieraci followed up on the stage with some big news–literally big news. Simplicity Truck Care is now open for business with an initial location in Cambridge. Focusing solely on heavy truck repair, the strategy is to cater to what is now an underserved market.
