TORONTO, Nov 25th 2024 – Simplicity Car Care is pleased to announce two strategic leadership
appointments aimed at further strengthening its brand presence and commitment to partnership
initiatives.
Colson Cole has been named Director of Brand Development. In this role, Colson will lead efforts
to continue growing the Simplicity Car Care brand. With a proven track record, Colson brings a
wealth of experience and creativity to this critical position. His focus will be to increase the
franchise store count in key markets across Canada as well as work with our current franchisees as
they grow into multi-unit operators.
Colson has been part of the Canadian collision industry for over 24 years and has held positions in
the collision repair segment, as well the supply chain. His experience within the repair segment
includes positions as an Estimator, Shop Manager, and was responsible for operations and vendor
relations at a national collision repair network. Within supply chain, he has held leadership roles
with various vendors in the distribution and refinish segments. Colson currently resides in Moncton,
NB. He is married with 3 daughters and very recently became a proud “poppy” to his first
grandson.
When asked about his new role, Colson states “I’m beyond excited to not only join the great team at
Simplicity Car Care, but also to be back in the collision repair segment of the industry. I believe my
experience within the industry for over 24 years will be an asset not only to all the current
“Simplifiers” but to all new franchisees that will join the journey going forward. I look forward to
working with the team to continue growing our footprint throughout Canada. Having watched what
the leadership has done to grow the momentum since starting Simplicity Car Care back in 2017, I
knew this was the right fit for me going forward.”
Colson will be replacing Gregory Wing, who is moving to the role of Director of Strategic
Partnerships. Greg’s role, new to the company, will focus on supporting insurance partners. He
will focus on nurturing relationships with key partners and collaborating to drive innovation and
value creation. With a proven background in business development and partnership management,
Wing will play a key role in expanding Simplicity Car Care’s network and cultivating relationships
that align with the company’s vision of making car care simple and affordable.
Greg has been with Simplicity for 4 years and has built strong relationships throughout the
automotive industry. When asked about his new role, Greg responded “I feel this is the best way forme to help the current and future franchisees. I’m excited for this new opportunity to support our
insurance partners and work together in creating value.”
“These appointments represent an exciting step forward for Simplicity Car Care,” said Domenic
Ieraci, President of Simplicity Car Care. “Colson’s experience and Greg’s strategic approach
perfectly align with our mission and I’m confident that their leadership will drive continued growth
and innovation for our brand.”
Simplicity Car Care continues to build on its vision of making car care simple and affordable for
every vehicle owner in the world. With these appointments, the company is poised to enhance its
brand presence and strengthen relationships with its partners, paving the way for future success.
