Las Vegas, Nevada — September 14, 2017 — The SEMA Show has a lot to offer repairers, but it’s unlikely that anyone would dispute that the New Products Showcase is always one of the biggest draws. SEMA has announced a number of enhancements to the 2017 New Products Showcase, including expanded operating hours, a Buyer Happy Hour and other features. The 2017 SEMA Show takes place at the Las Vegas Convention Center on October 31 to November 4.
The New Products Showcase is located along the skybridge between the Central and South Halls. It’s open to showgoers from 8 a.m. to 6 p.m. each day of the event and will include a New Products Happy Hour on Tuesday, Wednesday and Thursday from 4 p.m. to 5:30 p.m.
“The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand,” said Peter MacGillivray, SEMA VP of Events and Communications. “Even beyond the brand awareness, we’ve seen a direct correlation between buyer visits to a booth and exhibitors that have products in the Showcase.”
While at the New Products Showcase, buyers can use the scanning devices provided to create a personalized list of products they see in the Showcase that are of particular interest. Details for the products scanned will be provided to attendees when they return the scanner, complete with company name, booth location and more.
A statement from SEMA Show management says another option for maximizing a visit to the New Products Showcase is to attend the New Products Happy Hour on Tuesday, Wednesday or Thursday evening. Complimentary beer and popcorn will be available to buyers and media from 4 p.m. to 5:30 p.m. Visitors will also be able to use the scanning devices during this time.
The New Products Showcase is expected to include nearly 2,000 product entries, and all exhibitors qualify to submit one entry at no cost. There is also a “featured products” category for exhibitors to enter products that may not meet the qualifications for a “new” product. Entry forms and details can be found at semashow.com.
Registration for the 2017 SEMA Show is available at this link.
