Toronto, Ontario – A recent announcement of Porsche’s Privacy Center comes on the heels of the Mozilla Foundation report released in September that inspected the privacy and security policies of 25 car brands in North America and Europe.
The consensus of the Mozilla Foundation’s report was that “all new cars today are privacy nightmares on wheels that collect huge amounts of personal information,” report coauthor Jen Caltrider said in a statement.
Porsche was not profiled in the Mozilla report, but by providing these data-sharing options to customers, the automaker addresses several of the issues raised in the research.
For Porsche, its newest rollout of a customer service Privacy Center is part of an established privacy strategy to ensure customers’ “have control over their data and know what is being done with it,” according to the press release.
Porsche Privacy Center splits data approval into three categories: product improvement (data used to develop products), individual support of customers (data used to contact customers with offers) and third-party data sharing (data used for “services that offer added value for Porsche drivers,” according to a press release.
“It’s not our business to sell data and to make money out of the data of our customers,” Christian Völkel, Porsche’s chief privacy officer, told The Wall Street Journal in May 2022. “It’s our business aim to make better services and products out of the data,” he said.
