Las Vegas, Nevada — In a surprise to much of the automotive community, international automakers Ford and Honda have announced that they will not be showing up to this year’s SEMA trade show, set for November in Las Vegas, Nev.
Normally high-profile fixtures at the annual auto show, Ford and Honda were named in a recent SEMA press release announcing the pair’s absence from this year’s show, citing “a change in corporate strategy.”
SEMA’s full announcement reads “Due to a change in corporate strategy, Ford and Honda will not be displaying at the 2022 SEMA Show. We appreciate their long-time support, and while many of us are going to miss their participation at this year’s show, we are excited to see the Show take on a new look in Central Hall. SEMA will continue to collaborate with both Ford and Honda on various SEMA programs, such as Tech Transfer and Measuring Sessions in 2022 and beyond.”
Ford’s response to Motor1’s initial reporting of SEMA’s announcement provided little clarity to the vague statement, saying “We are refining our approach to the annual SEMA Show to better reach and highlight how customers can personalize their Ford vehicles today and tomorrow. Our new approach showcases our winning portfolio of Cars, Trucks and SUVs and the comprehensive catalog of Ford Performance Parts and Accessories that customers can purchase online or from their local Ford dealer.
“Ford will still have a presence at SEMA, but instead of our traditional displays, we look forward to showcasing our winning portfolio of vehicles in select displays at the show and digitally online. We will share more details closer to SEMA.”
There is no word yet as to whether Honda’s luxury brand Acura will be following its parent’s lead in not attending this year’s show.
SEMA 2022 will take place Nov. 1-4 at the Las Vegas Convention Center.
