London, U.K. — MINI UK recently announced it will become the world’s first dog-friendly car retailer by 2022.
In partnership with Dogs Trust, the U.K.’s largest dog welfare charity, MINI is on a crusade to their vehicles paw-perfect for hounds.
“With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride. It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do,” said George.
George says this partnership is particularly special to the team at MINI.
“Born from our entire team’s passion for dogs, we are so excited to be partnering with Dogs Trust, an organisation that is very close to my heart after we adopted our Lurcher, Harry from them three years ago.”
Whilst all MINI UK retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, MINI will also be working with Dogs Trust canine behaviour experts to educate consumers on best practice for happy dog car journeys.
“It’s really important that your car is right for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different to ours,” said Dr Jenna Kiddie, Head of Canine Behaviour at Dogs Trust. “It’s wonderful to see MINI, such an iconic automotive brand, considering the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable when on the road.”
A recent survey conducted among MINI UK customers showed that 9 in 10 (91 percent) dogs are happy riding in a MINI, rising to 95 percent for MINI Clubman owners.
Helping the dogs of the UK to travel happier, MINI stocks a range of dog travel products which includes a dog guard and rear compartment mat, everything MINI owners need to ensure their dog is safe, comfortable, and content in their vehicle.
Visit the new MINI Dogs Hub to find out more.
