Calgary, Alberta — Lordco Auto Parts will be helping to lead the way to this year’s IIHF World Junior Championship in Edmonton, as Hockey Canada announced that the western parts supplier will be the marquee sponsor of the Lordco Road to the World Juniors pre-tournament schedule.
Lordco is a national marketing partner with Hockey Canada and has been given the opportunity to present the pre-tournament events at the World Juniors this year..
“Hockey Canada is proud to welcome Lordco Auto Parts to our corporate partner family and as presenting sponsor of the Road to the World Juniors,” said Dana Gladstone, vice-president of partnership strategy and licensing with Hockey Canada.
“Since its initial commitment to the World Juniors in 2018-19, Lordco has continued to increase its involvement and support of Hockey Canada. This partnership reaffirms that commitment that also extends to Hockey Alberta. We are excited to welcome Lordco to Canada’s largest team as it continues to support premier international events and national championships every year.”
Hockey Canada first established a partnership with Lordco in 2018 when it was announced as presenting sponsor of the 2019 IIHF World Junior Championship and the pre-tournament schedule as part of the Lordco Road to the World Juniors.
“As a Canadian-owned and operated company, Lordco Auto Parts is proud to partner with Hockey Canada,” said Sarah Durant, vice-president of marketing at Lordco.
“We are beyond thrilled to have the opportunity to support our country’s most talented players as they compete on the international stage at the 2022 IIHF World Junior Championship. Lordco has also supported minor hockey in British Columbia for many years and most recently forged a partnership with Hockey Alberta to do the same. By sharing our company’s core values of loyalty, family and community beyond our core business, we can positively impact the future of young Canadians.”
