Nissan and Brie Larson Bring Back the ‘Thrill’ of Driving in New Campaign

April 6, 2021

“Thrill” marketing campaign showcases new direction for Nissan brand
Actor Brie Larson brings excitement to refreshed lineup of Nissan vehicles
“The New Nissan” spot debuts this weekend during NCAA March Madness^®Tournament

NASHVILLE, Tenn.–(BUSINESS WIRE)–#NissanNEXT–Following the reveal of 10 new products over 20 months, the Nissan brand now focuses on the “Thrill” of its refreshed lineup and bringing that excitement to customers. Actor Brie Larson showcases Nissan’s thrilling vehicles from the past, present and future in the brand’s latest commercial. As an official NCAA partner, Nissan will debut the “Thrill” campaign during the NCAA Men’s Final Four with a brand-new spot named, “The New Nissan.”

https://www.youtube.com/watch?v=9kdVkUta8TI

The spot opens with Larson experiencing some of Nissan’s most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF and behind-the-wheel of a tech-packed Rogue, showing the distinctive thrill each vehicle has to offer. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.

“At Nissan, we want to thrill people at every turn and we’re excited to showcase this with our completely refreshed product lineup,” said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. “We’ve been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign.”

Nissan first worked with Larson last March, with the “Refuse to Compromise” campaign featuring the redesigned Sentra. More recently, Larson and Nissan reconnected last fall for a campaign showcasing the all-new 2021 Nissan Rogue in a variety of settings to showcase its all-wheel-drive capability, which was the beginning of a multi-year partnership between Larson and Nissan.

“It’s been incredible to work with the Nissan team as we prepare the launch of the ‘Thrill’ campaign,” said Larson. “Whether it’s a road trip or your daily commute – driving should bring a sense of joy. We’re excited to celebrate the freedom in driving.”

Earlier this month, Nissan premiered its commercial, “The Chase,” focusing on the Road to the Final Four. The “Thrill” campaign debuts on television, web and social media this weekend.

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