Ottawa, Ontario — February 26, 2017 — Business owners have more choices than ever before when it comes to marketing. The wealth of available options drives a need for marketing intelligence, to make sure those marketing dollars are having the maximum possible impact.
AIA Canada has released a new report in its Consumer Behaviour Series. “Car Care Information: What Media Channels Are Canadians Using?” is a study of car owners and their attitudes towards vehicle repair information. Understanding what media channels are consumed can provide key answers that can impact communications and marketing strategies of businesses operating in the aftermarket industry in Canada.
The report seeks to fill in the blanks on topics such as what information is driving car owners’ behaviour, where they go to seek vehicle maintenance and repair information and how much trust they assign to these sources.
Offering insights into the minds of 2,000 Canadian car owners, this report is part two of the Consumer Behaviour Series. The first report, “E-tailing: Online Shopping Habits of Canadian Car Owners” is also currently available from AIA Canada. The next reports in the series, “Repair & Maintenance – Views of 2,000 Canadians,” and “Connected Car: What Data is Your Car Generating” will be announced when they become available.
