New look for PPG’s Envirobase line

Mississauga, Ontario — October 6, 2014 — PPG Automotive Refinish has created new global branding for its popular Envirobase High Performance waterborne product line.
 
Updated product packaging for the PPG brand now sports a completely refreshed look that includes a redesigned paint system logo and new colourful label designs for its waterborne toners and its integrated undercoats and clearcoats.

According to PPG, the branding initiative is intended to better reflect the premium quality of the Envirobase High Performance paint line. 
 


“With the brand’s broad market acceptance around the world, we thought it was time to give Envirobase High Performance a fresh look that would reinforce its foremost position in the industry,” says John Outcalt, Vice President, Global Automotive Refinish. “It is important to note that while the branding and packaging for Envirobase High Performance are new, we haven’t made any changes to the technology of the system. Our customers can expect the same premium PPG performance they are accustomed to.”
 


Outcalt adds that the new packaging replaces the familiar “water drop” image seen on the brand labels with a modern, molecular-shaped graphic design. The new logo incorporates the well-known PPG blue emblem alongside the Envirobase High Performance name, ensuring better and faster recognition of the brand and the strength of the company behind it. 
Due to differences in implementation timelines, Canada’s later adoption of GHS affects some product labeling. The water drop branding with WHMIS labeling will continue for the waterborne toners. The batch production process of inventory will remain separate until Canadian legislators accept the GHS labeling system. There will be a rolling change with the new look on the waterborne line’s undercoats and clearcoats.