| The new brand look for DeBeer. |
Minneapolis, Minnesota — September 22, 2014 — Valspar Automotive has announced a new look for the DeBeer Refinish brand. Customers will begin to receive products with new labels starting in September.
A statement from the company says the DeBeer Bear is moving forward as a symbol of DeBeer’s dedication to the future of coatings and colour technology. The restyled product labels display a deeper chroma and are colour-coded by product type.
The new look will be on display at the Valspar Automotive booths at SEMA, 23513 in the Central Hall and 11066 in the North Hall.
“We are very excited to announce this refreshment of our brand. The DeBeer Bear has long been a reliable image in the automotive industry; we wanted to honour our heritage but look forward towards the future,†says Gerard Oldenhof, Global Marketing Director, Valspar Automotive.
For more information, please visit de-beer.com or valsparauto.com.
