Toronto, Ontario — Maaco launched a new national advertising campaign titled, ‘The Upside of Uh-Ohs’ where they rebranded their classic line, ‘Uh-Oh, Better Get Maaco’ and put a more positive spin on it in response to the impact COVID-19 has had on the public.
A TV commercial featuring the new slogan will run on cable and national networks, and the campaign will also be advertised in print, on social media, and on national radio as well. Hannah Whitesides, the vice president of marketing at Maaco, acknowledges the history of the long-standing slogan, but she says the company wants to look to the future and keep things fresh.
“The heart of our business is being the dependable body shop that customers can count on to transform their damaged vehicle back into the car they love,” said Whitesides. “That is exactly what we are doing with our slogan, ‘Uh-Oh, Better Get Maaco’. It has stood the test of time as we still see it resonating with consumers today, so we are excited to reimagine this memorable message.”
