MIC Bankcard Program Expands Dealer-Focused Offering, Further Strengthening Commitment to the Powersports Industry

October 7, 2021

Growing Leadership Team Accelerates Expansion of Dealer-Focused Payment Solutions

ROSWELL, Ga.–(BUSINESS WIRE)–MIC Bankcard Program, a credit card processing program specializing in payment solutions for the Powersports industry, announced today the expansion of its strategy to a more robust dealer-centric offering. MIC Bankcard will expand the reach of its payment solutions to the Powersports industry through integrated technology and industry-led experience.

MIC Bankcard is a program of Pineapple Payments, now part of Fiserv. The MIC Bankcard Program operates in conjunction with its association partner, the Motorcycle Industry Council (MIC). Furthering its dedication to the MIC and the Powersports industry, Pineapple Payments provided a substantial financial investment to the MIC’s Ridership Initiative earlier this year.

“The Motorcycle Industry Council has this amazing vision for growing ridership and inspiring new riders,” said Jon Halpern, Pineapple Payments General Manager. “Supporting the industry means giving attention to every phase of the Powersports experience.”

A key benefit of the MIC Bankcard Program is what it gives back to dealers. Participating dealers receive complimentary membership to the MIC, providing access to proprietary industry statistics, sales data, educational events, and representation on industry-related issues.

“There is a real need to advance the Powersports industry and create a better environment for dealers to be successful,” added Lisa Delaney, MIC Membership Manager. “Not only does the MIC Bankcard Program give dealers more control over their payment processing, but it also gives them more control over their business and industry success.”

Strategic leadership additions to the team further capitalize on the company’s commitment to better serve Powersports dealers, not just on payments expertise alone but leveraging industry know-how as well. Ray Smith, an industry expert with thirty-eight years of experience in the Powersports and Marine business, was appointed to lead the MIC Bankcard Program team. Working alongside Smith are fellow industry veterans, bringing over fifty years of combined experience at the dealer/manufacturer level.

“MIC Bankcard Program was strategically created to help support growth and prosperity for Powersports professionals through lowering dealership costs and increasing industry engagement. We’re Powersports people helping Powersports people,” said Smith.

With the expansion of dealer-focused payment solutions led by a team of industry professionals, MIC Bankcard strives to become the preferred payments provider to Powersports dealers. Dealers looking to learn more about the MIC Bankcard Program can contact savings@micbankcard.com.

ABOUT MIC BANKCARD PROGRAM

The MIC Bankcard Program is a program partnership provided by Motorcycle Industry Council (MIC), in conjunction with Pineapple Payments (Now Part of Fiserv), providing dealers with savings on credit card processing. Committed to furthering the MIC’s Mission to Preserve, Promote, & Protect motorcycling in the United States, the MIC Bankcard Program invests back into the industry with membership dues, initiative contributions, and legislative funding. MIC Bankcard serves thousands of Powersports dealers, suppliers, and manufacturers across the United States and has grown into a trusted payments provider in the Powersports industry. For more information, contact savings@micbankcard.com, #877-726-7017 x2.

ABOUT THE MOTORCYCLE INDUSTRY COUNCIL

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport.