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Mercedes-Benz USA Reports Q1 2024 Group Sales of 82,623 Vehicles

  • Q1 2024 group sales up 5% from Q1 2023 with 82,623 vehicles.
  • Vans group sales up 15% in Q1 2024 versus Q1 2023 with 16,053 units sold.
  • EV group sales mix 13% of overall sales in Q1 2024.
  • Group sales in the Core segment are up 40% in Q1 2024 compared to Q1 2023.

ATLANTA–(BUSINESS WIRE)–Mercedes-Benz USA (MBUSA) today reported Q1 2024 group* sales of 66,570 Passenger Cars. Additionally, Mercedes-Benz Vans reported Q1 2024 sales of 16,053 units, bringing MBUSA to a total of 82,623 vehicles for the quarter, up 5% from the same quarter last year.



“Our Q1 results demonstrate the sustained volume growth for the Mercedes-Benz brand, a testament to the strong demand for our products, backed by the commitment of our dealer partners to deliver for our customers. Mercedes-Benz EVs accounted for 13% of our total group sales volume in Q1, combined with a healthier supply of our GLC and addition of the new E-Class and new CLE Coupe to our Core portfolio. We will continue to advance our growth path with the new G-Class, AMG GT and eSprinter in the months ahead, and remain uniquely positioned to cater to any customer need with our class-leading ICE, PHEV and EV offerings. We are off to a strong start to 2024.”

Dimitris Psillakis, President and CEO of Mercedes-Benz USA

Top-End:

Demand for the G-Class increased by 6% in Q1 2024 versus Q1 2023, with 3,007 units. Group sales for Mercedes-AMG high-performance models totaled 10,207 units. Maybach saw an increase of 9% this quarter compared to the same quarter last year.

Core:

Group sales in the Core segment saw a significant increase of 40% in Q1 2024 versus Q1 2023 with 35,330 units, showing a strong sustained demand for vehicles in this sector. The GLC remains a leader in this segment with 8,614 units in Q1 2024, which is a 224% increase from the same quarter last year. The Mercedes-Benz all-electric EQE also saw a significant increase this quarter of 163% compared to Q1 2023.

Entry:

Group sales in the Entry segment reached 8,583 units in Q1 2024. The GLB reached 5,566 group sales, an increase of 46% from Q1 2023.

Vans:

Group sales for Vans rose to 16,053 units in Q1 2024, an increase of 15% compared to the same quarter last year. In addition to the strong sales growth in Q1, we introduced the all-new eSprinter, the first fully electric van in North America from Mercedes-Benz USA.

 

Mercedes-Benz USA Q1 2024 Group Sales

 

Model Line

Q1 2024

Q1 2023

Quarterly %

YTD 2024

YTD 2023

Yearly %

A-CLASS

1

60

-98%

1

60

-98%

C-CLASS

8,052

8,294

-3%

8,052

8,294

-3%

E-CLASS

3,426

2,683

28%

3,426

2,683

28%

S-CLASS

2,380

2,998

-21%

2,380

2,998

-21%

G-CLASS

3,007

2,845

6%

3,007

2,845

6%

CLA

610

2,854

-79%

610

2,854

-79%

CLE

859

 

859

 

CLS

11

371

-97%

11

371

-97%

GLA

2,247

4,516

-50%

2,247

4,516

-50%

GLB

5,566

3,802

46%

5,566

3,802

46%

GLC

8,614

2,656

224%

8,614

2,656

224%

GLE

15,096

16,744

-10%

15,096

16,744

-10%

GLS

7,458

6,362

17%

7,458

6,362

17%

SL

201

872

-77%

201

872

-77%

GT

706

763

-8%

706

763

-8%

EQB

671

2,025

-67%

671

2,025

-67%

EQE

5,113

1,944

163%

5,113

1,944

163%

EQS

2,552

4,759

-46%

2,552

4,759

-46%

Vans

16,053

13,921

15%

16,053

13,921

15%

MB Total

82,623

78,469

5%

82,623

78,469

5%

*Starting with our Q1 2024 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports. Prior to Q1 2024, sales figures were reported at the retail level, and now reflect group sales (including wholesale). This change is designed to reinforce reporting consistency between our two entities.

About Mercedes-Benz

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

Accredited journalists can visit our media site at media.mbusa.com.

Contacts

Anna McGregor anna.mcgregor@mbusa.com
Amanda Painter amanda.painter@mbusa.com

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