Mercedes-Benz USA Launches Nationwide Brand Experience to Introduce the All-New Mercedes-EQ Lineup of Electric Vehicles

October 8, 2021

Mercedes-EQ Experience brand centers pop up in New York and California alongside a 20-city test drive tour to immerse consumers in the brand’s electrification efforts

ATLANTA–(BUSINESS WIRE)–Mercedes-Benz USA (MBUSA) announced today the launch of several interactive initiatives to educate consumers across the country about the brand’s first line of electric vehicles, Mercedes-EQ. Consumers in 20 U.S. cities will have the chance to test drive the first vehicle from the line, the all-new 2022 EQS Sedan, which officially arrives in the U.S. market later this fall. Later this month, the luxury automotive brand will also open the first of three Mercedes-EQ Experience brand centers in New York City, where guests will be able to learn more about its commitment to an electric future.

The local test drives simultaneously kicked off in Las Vegas, NV and Orange County, CA on October 6. At the test drives, attendees will enjoy a complimentary 30-minute drive to experience the technology, design, functionality, and connectivity of the EQS Sedan. Each ride will be accompanied by a product specialist who will serve as a right seat passenger. Attendees will also have access to the Mobile Experience Center, a hub where they will experience the pinnacle of electric luxury, in addition to an interactive digital experience educating them on the charge and range capabilities of electric vehicles.

On October 11, the Mercedes-EQ Experience will open its doors in the Meatpacking District of New York City, located at 60 10^th Avenue, and will remain open through December 1. The Mercedes-EQ Experience will bring to life next generation innovations of Mercedes-EQ. A range of curated, immersive experiences will touch on the themes of a sustainable future, progressive luxury, and education on the vehicle’s charge and range capabilities. These will include:

An interactive energy harvesting pathway, created in partnership with Pavegen, where guests will be invited to walk over kinetic tech floor tiles that will generate reusable clean energy with each footstep. As attendees walk over the Pavegen floor tiles, their weight will compress an electromagnetic generator, which in turn will transform each individual footstep into a small amount of energy that is converted into clean electricity. LED visuals will showcase Mercedes-EQ’s commitment to tech-forward innovations and an electric future.
A museum-like space highlighting how Mercedes-Benz seamlessly weaves together innovation and luxury featuring video content, artifacts, and sketches of the EQ design process.
A Mercedes-EQ education station which will provide attendees with an interactive digital map highlighting the unprecedented access they will have to charging stations across the country and in local areas.
An energizer-comfort zone where guests will enjoy a transformative atmosphere featuring three settings based on acoustic ecologist, Gordon Hempton’s, audio library, resulting in a sound and ambient lighting experience.
EQS 450+ and EQS 580 vehicle displays for attendees to see the new model in person.
A large timeline display of the brand’s sustainability initiatives leading up to its goal of being carbon neutral by 2039.

An additional Mercedes-EQ experience will open in Santa Monica, CA from November 15-December 15, with a final center opening in early 2022.

“We are so excited to provide our U.S. consumers with a luxury electric offering with the new EQS Sedan. Through these local initiatives, we want to make it as easy as possible for drivers across the country to learn about the new Mercedes-EQ family of vehicles, and ultimately, feel comfortable going electric,” said Monique Harrison, Head of Brand at Mercedes-Benz USA. “Mercedes-Benz is focused on creating a smarter way of living and we look forward to bringing our U.S. consumers along on this important journey with us.”

The Mercedes-EQ family of vehicles will combine sophistication, sustainability, high-end technology, and style for an unprecedented fully electric luxury experience. The first models being introduced to the U.S. market include the EQS 450+ and the EQS 580 4MATIC and will launch later this fall. With powerful and efficient systems, highly intelligent and adaptive functions, and sustainable yet luxurious details, the EQS unites performance, luxury, and sustainability in the most progressive way.

To view the full test drive city tour schedule and register for a specific session, please visit www.MercedesEQTestDrive.com. Consumers who do not register in advance will be accommodated on a first-come, first-serve basis. To learn more about the EQS Sedan, please visit www.mbusa.com.

Local Test Drive Schedule:

Orange County, CA (October 6-9)
Las Vegas, NV (October 6-9)
Atlanta, GA (October 21-24)
Chicago, IL (October 28-31)
Seattle, WA (October 28-31)
Boston, MA (November 4-7)
Portland, OR (November 4-7)
New York, NY (November 11-14 & 18-21)
Denver, CO (November 18-21)
Philadelphia, PA (December 2-5)
San Francisco, CA (December 2-5)
Washington DC (Dec 9-12)
Sacramento, CA (January 13-16)
Dallas, TX (January 13-16)
Phoenix, AZ (January 20-23)
San Diego, CA (January 20-23)
Los Angeles, CA (January 26-29)
Houston, TX (February 24-27)
Miami, FL (February 24-27)
Tampa, FL (March 3-6)
Orlando, FL (March 3-6)

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty A-Class Sedan to the flagship S-Class and the Mercedes-AMG GT R. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

Accredited journalists can visit our media site at www.media.mbusa.com.