By CRM staff
Toronto, Ontario — November 16, 2018 —The new Mercedes-Benz A-Class showed up in Toronto at the REBEL nightclub on Wednesday night with the launch their new cutting-edge infotainment system that will be placed in their new model vehicles, the Mercedes-Benz User Experience (MBUX).
“The A-Class redefines luxury in the compact class with a mix of beautiful design, a luxurious and spacious interior, and MBUX – our completely new, cutting-edge infotainment system,” said Brian D. Fulton, President & CEO, Mercedes-Benz Canada.
With nearly 2,000 guests in the club, the theme of the night ended up being “Hey Mercedes, Set the Mood.” The new system has a variation of four “moods” for the driver – Up & At It, City Hustle, Escape the City and Night Drive. Each mood brings a sensory experience to the driver with sights, sounds and menu crafted to match the ambiance.
Each transition was cued up with a voice saying, “Hey Mercedes, Set the Mood,” which prompted every screen in the venue to update, immediately transforming the entire look and feel of the venue.
The digital screens at the club went to good use and played as an effect to mimic the A-Class, whose interior features a digital cockpit that spans the entire width of the vehicle without visual interruption.
Prior to the dramatic reveal of the A-Class, a five-metre-tall 3D screen displayed oversized dynamic visuals, surrounding party-goers with images that helped to create the right ambiance to suit each mood.
Between the third and fourth moods, the screen disappeared in a dramatic Kabuki drop, revealing the vehicle everyone had come to see: the new Mercedes-Benz A-Class
“We have become accustomed to constant connectivity and personalized experiences. In the A-Class we’re bringing those capabilities to personal mobility. With this exciting entry in the compact class, we hope to welcome a new generation of Canadian drivers to the Mercedes-Benz family.”
