Minneapolis, Minnesota — March 26, 2017 — Matrix Automotive Finishes has redesigned the packaging of its entire product line. The redesign is less about prettying up the package and more about helping users gets the best results in the mixing and application process. Labels on the brand’s toners, basecoats, clearcoats, undercoats and ancillaries, as well as its FX Series of colours, showcase an updated logo and label design colour-coded by product category.
Toner labels ensure product information remains visible when mixing lids are utilized and a tinting icon is included to impact productivity and accuracy of mixes.
New packaging on Matrix products is expected to be available at jobbers and warehouse distributors in the spring.
“Matrix was a game-changer in the refinish industry over three decades ago. As the brand evolves, the labels reflect a balance of heritage with our vision for the future,” says Laura Yerkey, Director of Marketing, Valspar Automotive. According to Yerkey, the redesign of the labels was directed from a painter’s perspective. “Our focus was to improve the user experience, accuracy and mixing process.”
The design of the new packaging was also colour-driven. The label features a prominent, horizontal Matrix logo on a black background with product categories identified via a ribbon of colour; blue represents clearcoats, while red is for primers, grey highlights ancillary items and all FX Series products are marked with a bright green ribbon.
Toners and additives feature a spectral ribbon on a white background along with a design that accommodates mixing lids. “We’ve made the part number bigger, bolder and placed it in two locations on the can, to account for the mixing lid which often times obstructs important toner information,” says Hermon Ferrell, Global Brand Manager.
The part number can be found on the left and right sides of the can.
In addition to increased visibility of the toner’s part number and description, the new packaging features a tinting icon strategically placed in the centre of the label just below the mixing lid. The idea behind this is to allow for easy viewing when you’re at the scale.
The tinting icon includes face, purity, colour direction and the direction of the flop, whether light and dark.
Following the introduction of the new label designs in the marketplace, customers will be able to purchase the brand’s coast-to-coast compliant mixing system. Valspar Automotive announced the upcoming availability of the Matrix C2C Mixing System at The SEMA Show last year in November at the Las Vegas Convention Center; it will include the brand’s three-tiered basecoat system, 61 liquid toners and the al a carte of special colours from its FX Series.
