Tokyo, Japan — Toyota has announced a special edition run of the Crown Crossover with a “Matte Metal” finish that the automaker claims is easier to maintain than other matte paints.
The vehicle model originally debuted in Japan featuring an extra layer of protective coating aimed at making the matte finish included more durable.
Based on the high-spec Toyota Crown Crossover RS Advanced, the “Matte Metal” Crown Crossover includes a new surface treatment called “TM Coat” designed to protect the matte coating and make it stain resistant.
While the special edition finish will need to be recoated approximately once a year, Toyota outlines that this is still an improvement than most matte finishes that require owners to wash by hand and make sure stains are removed immediately.
Matte car finishes are traditionally known for being a hassle due to their vulnerability to scratches; limited repair options in the event of aesthetic damage; sensitivities to cleaning products and the fact it easily shows water marks.
Currently, the Crown Crossover Matte Metal vehicle is exclusively available via Toyota’s new Crown-dedicated flagship dealerships in Japan.
The automaker didn’t announce the number of units that will be produced but did note that production will be limited.
