Chilliwack, British Columbia — Drivers in southern B.C. may be familiar with a certain pink car perched atop the headquarters of a Chilliwack irrigation company—well, it would seem that unless the community can rally together, the famous pink car may be headed to the crusher.
The pink sedan has been tasting fresh mountain air from the top of Southern Irrigation’s billboard for well over 20 years now, but co-owner Jeff Oostenbrink feels that the time has come for the car to face its defining challenge, and support a good cause along the way.
Oostenbrink has set up several fundraising benchmarks that he is aiming to hit via donations towards the construction of a new Salvation Army facility in the community, though the stakes are quite unique.
“We’ve created a few benchmarks and our first threshold is $50,000. If we achieve that benchmark, we will sell the car to the highest bidder,” said Oostenbrink.
“But if we can’t meet that minimum threshold, the car will be crushed.”
At the $100,000 donation tier, Oostenbrink says the car’s body will be restored and integrated into the business’ landscaping in some capacity.
If they manage to hit their ultimate goal of $500,000 by Oct. 31, the car will be seen in more places than just on top of a sign, as Oostenbrink says they will complete a full restoration and show off the car around the community.
“And we’ll use it in parades, charity events and community events,” he said.
Even if you don’t have any cash to spare, a simple follow of Southern Irrigation’s Instagram page will contribute a dollar to the cause automatically.
Click here for more information on how to donate to the “Save the Pink Car” campaign.
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