By CRM Staff
Toronto, Canada — June 12, 2018 — The findings from our May 30th online survey only skim the surface at understanding what OEM certification actually means to the bottom line of bodyshops across Canada.
Popular feedback included:
“Any increase in sales is more a result of relationships with local dealers and their staff than the actual certification.”
“Luxury OEM certifications are expensive thanks to continual training, tooling, and audits. Certain insurance companies don’t even care one way or another.”
“We received Ford certification but any increase in our business was due to advertising and insurer direct repair programs.”
Over 72 percent of the respondent are located in urban and metropolitan areas with more than 50,000 residents, while 22 percent are from small communities of between 10,000 to 50,000 people. The remaining participants are located in rural areas.
Regardless if it’s the exclusive OEM steel and/or aluminum structural certification programs, or the more feasible third-party accreditation programs, shops are investing a considerable amount of time, employee resources and money to validate to clients their commitment to safe and quality repairs. But what’s really in it for them?
In Thursday’s ezine we will dive deeper to understand the motivation in becoming OEM certified, and the return on investment shop owners hope to get.
To suggest potential questions to include in the survey, e-mail : editor@collisionrepairmag.com
