Toronto, Ontario — Chaired by top executives from industry leaders like Rivian, Lucid Motors and the Automotive Recyclers Association (ARA), those who choose to join CIECA’s new electric vehicle and battery committee will surely be in good company, as the organization devises its path forward for the emerging field.
With its first meeting scheduled for two weeks from now on March 1, CIECA says that this new committee aims to bring together companies and individuals from all industry segments to discuss how EVs will change the current business workflows and data.
“The goal is to create new workflows that will show the lifecycle of an EV and its battery,” said CIECA technical project manager, Paulette Reed, in Monday’s press release.
“The workflows will then be used to generate new messages and data elements so the industry will be able to continue sharing data electronically.”
To meet this goal, CIECA has selected Frank Phillips, senior manager of Rivian’s North American collision network, his counterpart at Lucid Motors, repair program operations manager Jake Rodenroth and Ginny Whelan, executive director of ARA’s educational foundation, to serve as chairs of the board.
Speaking toward the technician experience of EV repair, Phillips said “I think the safety component is definitely something worth spotlighting and ensuring that the industry has a good understanding of.
“We want the industry to have the proper knowledge and understand what it takes to repair these vehicles.”
Rodenrath, for his part, elaborated on the business-oriented goals of the committee.
“I think the message is market readiness,” he said.
“We want to ensure all entities of the industry are ready and understand the lifecycle of the EV, what they are working on and how to work on it.”
This new CIECA committee is open to all member and non-member industry stakeholders who are interested. Click here for more information.
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