Mississauga, Ontario — Impact Auto Auctions, the Canadian subsidiary of IAA, a global digital marketplace connecting vehicle buyers and sellers, announces the enhancement of its Interact™ merchandising platform with two new features–Engine Starts and Key Image.
These tools provide buyers with additional vehicle details to research, bid, and buy with greater confidence and trust–while also driving a more competitive bidding environment and higher proceeds for sellers, says Impact.
Engine Starts offers a 10-second, under-the-hood video with full sound captured by a yard attendant using OnYard™, IAA’s vehicle check-in system. The video enables vehicle buyers to assess an engine’s condition as it runs while Key Image features high-quality photos showing key(s) or fob condition and type.
“Providing a wealth of detailed vehicle information, these new merchandising tools are enhancing the customer experience by helping our buyers make decisions with greater confidence and trust,” said Blair Earle, Managing Director of Impact. “Engine Starts and Key Image allow confident, informed decisions by ensuring buyers receive vehicles that are accurately and consistently described.”
Coupled with IAA 360 View™, a 360° imaging technology, these imagery tools on the Interact™ merchandising platform create a more immersive buyer experience, replicating physical interaction with a vehicle.
Used in the U.S. since 2019, this technology can also help buyers to de-risk transactions by allowing them to assess the value of a vehicle more accurately. Both merchandising tools may be found via the vehicle detail pages at impactauto.ca.
