Toronto, Ontario – In a recent announcement made by Enterprise Holdings, the company revealed it will continue its partnership with the NHL and NHLPA.
The company, which has been an NHL and NHLPA sponsor since the 2009 to 2010 hockey season, will continue to be the official rental car partner of the NHL and NHLPA, and will maintain its non-exclusive rights in the used vehicle sales, car-sharing and ride-sharing service categories with the hope of reinforcing its vision “to be a trusted mobility company.”
With the renewed agreement, the Enterprise brand will also continue to have a national marketing presence across all League touchpoints, including the NHL’s digital and social media channels, camera-visible in-arena inventory during games and events and broadcast integrations across TNT and ESPN.
“From the start of our relationship in 2009, Enterprise has been a blue-chip partner demonstrating a strong commitment to serving NHL fans and communities across North America,” NHL Vice President of Business Development Jason Jazayeri said. “We’re thrilled to extend our partnership with Enterprise while continuing to collaborate on innovative marketing programs that will deepen their connection to our passionate fanbase.”
Moreover, NHLPA Senior Director of Marketing & Community Relations Devin Smith highlighted that “over the years, our partnership with Enterprise has been instrumental in connecting players and communities all over North America. With our renewed partnership, we are excited to continue to have players working closely with Enterprise on a variety of unique and impactful marketing and community-based programs.”
