Get in the Game: Steve Baker details his business success strategy

Toronto, Ontario ⁠— “You can be the absolute best and lose it all,” Steve Baker, vice president of the Great Game of Business and co-author of Get in the Game told the audience during Tuesday’s Elite Bodyshop webinar. 

During the webinar, hosted by Dave Luehr, founder of Elite Bodyshop Solutions, Baker asked attendees whether they believed their employees truly understood the goals of the company they are working for. 

Polls taken during the webinar said that more than 50 percent of attendees believe that three-quarters of their staff are aware of company goals; though a further poll revealed that only 44 percent of attendees believed their employees cared about them.

“Think about it⁠—would they care more if they understand your company goals?” asked Baker. “If your people don’t know or care about goals, you may never reach full potential.” 

Baker said that, by building a culture of ownership, wherein the employee is proud to be a part of their facility, you can help staff better understand the goals you and your team are aiming for.

To demonstrate how to make employees care about company goals, Baker compared common worries among employees to the broodings of business owners. He said that, while employees will stay up at night worrying about things like job security and good benefits, business owners tend to worry more about aspects like finances, business metrics and competition. 

However, these worries go hand-in-hand, said Baker.

If employees are focused on the same worries as facility owners, and vice-versa⁠—playing on the same team, per se⁠—owners will see better metrics while employees will feel more secure in both their performance and overall employment status, he said.

“It all lies in building value in the organization,” said Baker. “Your company is the most important product.”

Click here to view a replay of the webinar.