Halifax, Nova Scotia — Formerly recognized as CSN the Coachworks, the facility has officially changed its name to CSN Keizer’s Halifax.
The facility becomes the second collision centre in the CSN network to bear the namesake of the Keizer’s, who have been providing the Sackville and Halifax area with vehicle sales and automotive repairs from maintenance to tire service and collision repair since 1982. The name change is part of an approach the Keizer’s are taking to unify their brand identity across all of their businesses in the Metro area.
“We want to make sure that customers know we are a full-service business they can trust,” said Dale Keizer Dale Keizer, owner of Keizers Collision CSN.
The family-run operations under the Keizer’s umbrella of services include CSN Keizer’s, Keizer’s Auto Sales, Keizer’s Tire Auto Service, and OK Tire. They are all located from Sackville to Halifax, providing the driving public with a solution for all of their automotive repair needs.
“Our brand is the most important thing to us because it’s our family name. When a customer buys or services their vehicle with us we take care of them like family,” said Keizer.
In 1980 John Keizer started the Keizer’s Collision Centre paving the way for the expansion into mechanical service and commercial vehicles sales. The importance of the CSN Keizer’s Halifax location to the Keizer family’s legacy cannot be understated. Within the community and the automotive sales and repair industry, the Keizer name carries with it a message of trust, integrity, and customer satisfaction.
“Halifax sees the most volume in terms of vehicles on the road so there is a need to be sure that customers know that the brand and experience they’ve grown accustomed to at our other locations also extends to the Halifax facility,” said Keizer.
The Keizer’s purchased the CSN the Coachworks facility in 2015 from another well-respected member of the greater Halifax community and collision repair industry. The rebranding efforts are not about a course correction but more about giving the business a fresh start.
“When it comes to our brand, we are starting fresh with our name in a community that already knows us well,” said Keizer.
More than anything the new image and approach to marketing their services to the public is about having a consistent and strong brand identity.
“Now our businesses all carry the family name and there is a strength in that because of how we treat our customers,” said Keizer. In addition to the refreshed approach to customer relations, CSN’s insurance partners receive the added value of having another option in Halifax that provides the same high-quality repairs and world class customer service as the other CSN Keizer’s location.
