Toronto, Ontario — Terri O’Brien has been appointed as the CEO for Équité Association, the Canadian insurance industry’s first corporation dedicated to eliminating insurance crime.
O’Brien brings over 25 years of experience of financial services to her new role. Prior to Équité, O’Brien was Chief Risk Officer (CRO) at Pace Credit Union, CRO at Interac Corp., and held senior executive roles at TD Bank, including VP responsible for TD’s North American anti-fraud strategy.
Équité strives to detect and prevent insurance crime in support of all insurers in Canada through the use of advanced analytics, intelligence best practices, and coordinated investigations. Équité was created by and for the insurance industry in order to integrate cross-insurer data analytics company CANATICS and the Investigative Services Division (ISD) of the Insurance Bureau of Canada (IBC).
“Insurance fraud is a serious matter and one that has become more pervasive and emboldened through technology and digitalization,” said the company in a release.
O’Brien and the new leadership team and Board are focused on building a strong culture of “members first” through open communication, effective action, and collaboration in insurance crimes, said Équité.
