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First Look: Project Arrow prototype vehicle unveiled to suppliers and partners at Pfaff Autoworks

Markham, Ontario — The Automotive Parts Manufacturer’s Association (APMA) and other Project Arrow stakeholders have started to reveal the all-Canadian prototype to key partners ahead of the vehicle’s official unveiling on Jan. 5.

Suppliers were treated to a super-secret glimpse at the car on Dec. 20, where 80-or-so attendees met at a tightly guarded event at Markham, Ont.’s Pfaff Autoworks. Viewers were forced to abandon their smartphones and tape over any camera lenses before they were permitted a walk-around of the four-seater ZEV.

Every part of the Arrow model is Canadian-made, according to Flavio Volpe, president of the APMA–aside from the infotainment screen, which he says is made by Lenovo in absence of a Canadian supplier.

The vehicle is set to be officially unveiled at the Las Vegas Consumer Experience Show (CES) on Jan. 5. Until then, the Arrow will be housed at Ontario Tech University in Oshawa, Ont.

“CES is just the beginning,” Volpe told Automotive News Canada. “This is going on a two-year tour [to] auto shows, tech demonstration centres and direct visits to OEMs.”

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