| Ellen Smith. |
Toronto, Ontario — April 4, 2014 — Ellen Smith has joined Media Matters, publisher of industry-leading magazines, websites and e-zines Collision Repair, Collision Quebec, trainingmatters.ca, Bodyworx Professional and Canadian Auto Recycler.
In her new role as Director of Sales and Marketing with Media Matters, Ellen will use her skills to promote and leverage the brands to develop new business opportunities for new and potential clients. In addition, Ellen will take the lead on refreshing and repositioning trainingmatters.ca, the collision industry training portal.
One of my first goals is to greatly expand on what trainingmatters.ca offers the industry, she says. There’s already a wealth of information available. We’re going to expand and build on that, as well as go beyond the current offering in intriguing ways. Trainingmatters.ca is well-positioned to offer the collision repair industry something truly new and exciting.
Ellen has over 25 years experience with leading companies and organizations in the areas of brand and communication management, marketing and communications development, and planning and strategy.
Ellen is a great addition to our team, says Darryl Simmons, Media Matters™ President. She has vast strategic experience and knowledge of communications and marketing, including extensive experience in social media. Her experience will be instrumental as we expand our current portfolio and offerings.”
She can be reached at 416-536-9285 or via email to ellen@mediamatters.ca.
