Victoria, British Columbia — A new British Columbia Automobile Association (BCAA) survey of the province’s 18 to 34 year olds has revealed that most Gen Z and young Millennials want to work for socially and environmentally responsible companies.
The survey also showed that in some cases, Gen Z and young Millennials will even take a pay cut in order to work for companies that meet desired qualifications.
Specifically, the survey—which was conducted by the BCAA among members of the Angus Reid Forum—showed that 87 percent of respondents prefer to work for socially and environmentally responsible companies; while 61 percent said they would only work for responsible companies.
Additionally, 65 percent of respondents in British Columbia said they’d work harder for companies that are socially and environmentally responsible, and almost half, or 49 percent, said they would put the value of the company over dollars earned if the company met qualifications.
Shawn Pettipas, BCAA’s Director of Corporate Purpose, said that BCAA is always hiring and that Gen Zs are often “the most purpose-minded candidates.”
“We’re noticing that many younger British Columbians are redefining what’s important about work. They look beyond a job description and have high expectations about the values and actions of their potential employer.”
“Many Gen Zs are challenging companies to do and be better, and I believe that bodes well for the future of work as well as how companies do business. It’s certainly a competitive advantage for those who get it right,” Pettipas concluded.
For more information on BCAA’s report, click here.
