BMW’s Tribute to the 1991 Esther Mahlangu Art Car is animated with changing colors and patterns using E Ink Prism™ 3
BILLERICA, Mass.–(BUSINESS WIRE)–E Ink (8069.TW) the originator, pioneer, and global commercial leader in ePaper technology, today announced the use of E Ink Prism 3 in the official unveiling of the BMW i5 Flow NOSTOKANA, a tribute to the 1991 Esther Mahlangu Art Car. The innovative homage to BMW Art Car #12 is being unveiled at the Frieze Los Angeles art fair from February 29 to March 2.
“Seeing the BMW i5 Flow NOSTOKANA creates a visceral reaction and challenges spectators to think about the possibility of color ePaper,” said Johnson Lee, CEO of E Ink. “Collaborating with a company like the BMW Group on the Homage Car demonstrates how our technology can transform the way surfaces are experienced, enabling product personalization and self-expression. E Ink Prism™ 3 is fully programmable, low power, and durable, making it ideal for creating dynamic and sustainable designs on any surface.”
Directly inspired by the South African artist Esther Mahlangu, the BMW i5 Flow NOSTOKANA is an amalgamation of artistic design and technology innovation that features segments of ePaper that can be electronically animated. The structure and arrangement of the color particles can be changed by applying an electric charge, bringing to life a previously static surface into a constantly changing composition.
BMW and E Ink’s ongoing collaboration is helping drive rapid color-changing innovation and adoption. The BMW iX Flow featuring E Ink presented at CES 2022 had the ability to switch from black to white at the push of a button. The black-and-white concept evolved in 2023 into the first multi-color automobile implementation of E Ink’s Prism 3 technology with the BMW i Vision Dee. The 240 segments on the BMW i Vision Dee were able to display up to 32 different colors and potentially tens of thousands of pattern combinations. With respect to the original design, the BMW i5 Flow NOSTOKANA has been outfitted with 1,349 segments that can be individually controlled, enabling even more colors and pattern designs.
E Ink’s display technology is ultra-low power because it is bistable. Furthermore, E Ink’s ePaper technology is the most energy-efficient display medium and is enabling partners to create sustainable solutions for various sectors. Due to the technology’s low energy consumption, durability, and flexibility, E Ink’s has been used in a wide range of products, such as eReaders, cell phones, medical devices, logistics labels, and transportation and information signs.
E Ink is committed to reaching RE100 by 2030 and Net Zero by 2040. The Company introduced the use of renewable energy in its global sites, and has optimized power consumption through highly efficient energy management systems. E Ink announced that by December 2023, the global operation and sales sites have achieved RE35, where 35 percent of the energy used by the company is generated from renewable sources. E Ink’s factories and offices in Billerica, Fremont, and South Hadley in the United States, as well as sales offices in Tokyo, Japan, and Seoul, South Korea, have achieved the RE100 goal of using 100 percent renewable energy.
E Ink is also actively improving carbon reduction from product design and manufacturing processes, and conducts product carbon footprint verification. The Company provides customers with a carbon footprint framework for their ePaper products, and conducts low-carbon ePaper product design and development. According to the evaluation of the FTSE Russell Green Revenue 2.0 Data Model under the Energy Management Efficiency IT Process sub-sector, E Ink was identified as having 99.98 percent of Green Revenue in 2021 and has a positive impact on the environment, highlighting the environmental benefits of ePaper products. In September of 2023, E Ink announced that the company’s science-based greenhouse gas (GHG) emissions reduction targets have been validated and approved by the Science Based Targets initiative (SBTi), for the near-term, long-term, and net-zero targets.
About E Ink
E Ink Holdings Inc. (8069.TWO), based on technology from MIT’s Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, retail, home, hospital, transportation, logistics, and more, enabling customers to put displays in locations previously impossible. E Ink’s electrophoretic display products make it the worldwide leader for ePaper. Its low power displays enable customers to reach their sustainability goals, and E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink is a member of the Climate Pledge, has joined the Science Based Targets Initiative (SBTi), and has been listed as one of the Asia-Pacific Climate Leaders by the Financial Times, Nikkei and Statista in 2022. Listed in Taiwan’s Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world’s largest supplier of ePaper displays. For more information please visit www.eink.com. E Ink. We Make Surfaces Smart and Green.
Contacts
Anna Halstead / Racepoint Global
617-624-3213
eink@racepointglobal.com
