Las Vegas, Nevada – “Dirty Jobs” host and creator Mike Rowe has been announced as a keynote speaker at this year’s SEMA360 event and will be joined by industry icon Tanner Foust, according to a press release from Oct. 23.
The TV star and CEO of the mikeroweWORKS Foundation, a skilled trades advocacy group, will host a live Q&A session at the event on the topic of the state of the automotive industry and the need to inspire more people to get involved in the aftermarket trade.
The presentation will air live exclusively on SEMA360, Monday, Nov. 2, at 11:00 a.m. EST, just prior to the official opening of the inaugural SEMA360.
According to a report from SEMA earlier this week, Rowe and Foust will be joining a roster of more than 650 presenters and exhibitors from around the automotive industry planning to virtually attend the event. Top brands from the collision repair aftermarket are slated to attend the virtual show, including Axalta, Car-O-Liner, Eagle Abrasives, Keco Body Repair, Polyvance, SATA, Spanesi and more.
SEMA360 is currently set to take place entirely online from Nov. 2-6. Additional details about the event can be found here.
