By Zeahaa Rehman
Toronto, Ontario — July 17, 2016 — In May of 1986, a man named Zubair Siddiqui was trying to find a new job. Fast-forward 30 years and that man is now the President of Crescent Industries, one of the most well-known collision repair supply firms in the Greater Toronto Area. The firm celebrates its 30th anniversary this year.
How exactly did this come about? “I was in the shoe and leather manufacturing business, but I was trying to get out of it,” says Siddiqui. “I met a guy in the US and he showed me an isocyanate hardener that we could sell at half the price the big paint companies would.”
It was exactly the sort of opportunity he had been looking for. Siddiqui, armed with isocyanate hardener and determination, made numerous calls to collision repair shops, which soon turned into sales. Since he was making money, he decided to keep going. The rest, as they say, is history.
Why ‘Crescent’ Industries? “My father told me to name it that,” Siddiqui says. “I don’t know why!”
Siddiqui, with his vision and drive, eventually transformed his isocyanate hardener sales into Crescent Industries, a multi-million-dollar business that thrives on providing high quality collision repair at a competitive price. A well-known figure in the collision repair industry, Siddiqui is usually referred to by his nickname of “Zuby.”
“Our goal is to provide the highest standard of products at very reasonable prices,” Siddiqui says.
Crescent Industries currently boasts a 30,000 sq. ft. home base, located at 1400 Bonhill Road, in Mississauga. A fleet of delivery trucks supply its repair facility customers with paint, body and equipment supplies from brand names like BASF, DeVilbiss, Medallion, U-Pol, SEM and 3M to name a few.
However, competitive pricing is not the only reason for Crescent Industries’ success; Siddiqui says excellent customer service is another reason customers keep coming back. Staff at Crescent Industries are well-informed and willing, educated and enthusiastic to answer the customer’s questions and provide them with the support they need.
Customer service and stocking high-quality products has lead to many loyal customers over the years. Crescent Industries even has staff working as far away as London, Ontario keeping body shops supplied with what they need to repair vehicles.
“We carry products for every price range, but if we’re selling a ‘budget’ product, then we make it a practice to let the customer know exactly what they’re getting,” says Siddiqui. “And even at the low-end, they’re still getting the best product that can be found in the price range.”
Siddiqui and his company have flourished for 30 years in the collision repair service industry, which is no small feat. Why does he still continue to persevere and work hard?
“Independence!” Siddiqui replies emphatically.
For more information, please visit crescentindustries.ca.
