Cooper Tire Teams with Race Car Driver Loni Unser to Educate Drivers During National Tire Safety Week

August 31, 2020

Tire safety of key importance as Cooper survey finds more Americans taking road trips amid coronavirus

FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire & Rubber Company is teaming up with professional race car driver Loni Unser to educate drivers about how to properly maintain their tires during National Tire Safety Week, which runs from August 31 – September 6. A program of the U.S. Tire Manufacturers Association (USTMA), National Tire Safety Week comes at an important time as many Americans are choosing to take to the road for late summer travel versus other methods of transportation amid the coronavirus pandemic.

Unser, a 22-year-old female race car driver and the latest member of the Unser auto racing dynasty, will take part in a day of tire safety outreach on September 2. She will conduct a series of radio and television interviews from Indianapolis Motor Speedway, the site of the legendary Indy 500 race, that will focus on sharing three important tire safety checks that should be performed monthly and before long road trips.

These important tire safety checks include:

Check tire inflation pressure. Having the right amount of air in your tires, or tire pressure, helps them perform as they should. This gives you better control of your car and helps your tires wear longer and more evenly. Check your tire pressure using a tire pressure gauge and ensure the pressure in each tire – including your spare – matches the ideal tire pressure for your vehicle. This is listed on the sticker inside your car door, glove box or fuel door, or in the car’s manual.
Inspect the tread depth. Proper tread depth helps tires maintain traction, improves handing and prevents hydroplaning. You can easily check a tire’s tread depth by performing the penny test. Put a penny in the grooves of the tire with Lincoln’s head down and facing you. If you can see the top of Lincoln’s head, it’s time to replace the tire.
Check the overall tire condition. Damaged tires can shorten tire life and cause tire failure or air loss. Look at your tires to ensure they do not have cuts, cracks, punctures or bulges, or any objects lodged in the tread.

“As a professional race car driver I know that the tires on my vehicle are what’s connecting me to the road, so tire safety is top of mind,” said Unser. “But, tire safety isn’t just for the race track. It’s important for everyday drivers to know how to properly maintain their tires, and perform those checks often.”

With the pandemic leading more Americans to take road trips as an alternative to flying, now is a key time to bring tire safety to the forefront. A recent survey conducted for Cooper found 44 percent of Americans say they are taking more road trips due to coronavirus. The study also found the average American has been on two road trips already this summer and is planning another two road trips in the future. These trends are also likely to continue, as 58 percent of survey respondents said they plan to take more road trips in the future.

“Tires are often overlooked, but with more people taking road trips, it’s more important than ever to raise awareness of tire safety,” said Anne Roman, Vice President – Communications & Public Affairs. “At Cooper we design and manufacture great, high quality tires, and we are committed educating drivers about the easy checks they can perform to help maintain their tires. National Tire Safety Week provides an excellent opportunity to bring this topic to the forefront.”

For more information on tire safety, visit www.coopertire.com. News media interested in talking with Unser may contact Megan James at majames@coopertire.com.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.