Rev Up Your Parts Sales with Collision Repair Magazine's Co-op Advertising Program
As an OEM dealership you are well aware of the profits in parts sales, especially in collision repair. You also know advertising is key to reaching your target audience and driving sales. But reaching bodyshops can be expensive, especially when you’re trying to make an impact at the local level. That’s where co-op advertising programs come in. Collision Repair Magazine’s Co-op Advertising Program can give you the solution.
Co-op Advertising Offers Top ROI
Co-op advertising is a partnership between auto manufacturers and local dealerships to share the cost of advertising. The manufacturer provides funds or credits to the dealership, which can be used to offset the cost of running ads that promote the manufacturer’s brand. This type of advertising is often used to promote both new and used vehicles, but as you well know profits in part sales are consistent and predictable. Increase your profits and use a fraction of that budget to attract more parts sales. Co-op advertising is an effective way to minimize media costs and ad production expenditures while increasing ROI by reaching local collision repair facilities.
Most major auto manufacturers offer co-op advertising programs to their local dealerships. These programs include Ford, General Motors, BMW, Audi, Chrysler, Dodge, Fiat, Jeep, Ram Trucks, Honda, Kia, Land Rover, Lincoln, Mazda, Lexus, Volkswagen, and more. Each manufacturer has their own co-op advertising program, which includes specific guidelines and requirements for using the funds or credits.
Making The Program Work For You
Each manufacturer’s co-op advertising program has its own set of rules and regulations that must be followed in order to receive the funds or credits. This includes how accruals are earned, how much is earned, the time period the accruals can be used, what type of advertising the accruals can be used on, and rules for proof of performance. Manufacturers may also provide pre-made graphics, designs, messaging, promotions, and pricing as part of the marketing assets available for auto dealers. Collision Repair magazine has a wealth of information on co-op advertising programs, including details of each program, contact information for program administrators, and all program requirements.
Collision Repair Magazine’s Co-op Advertising Program is a cost-effective way to promote your dealership and reach your target audience. Manufacturers are investing in dealerships’ local marketing, so why not take advantage?
Let's Partner Up And Make It Happen
If you’re not already using co-op advertising programs to sell parts for your auto dealership, you’re missing out on a valuable opportunity. Co-op advertising is a cost-effective way to promote your dealership and reach your target audience. With programs available from most major auto manufacturers, there’s never been a better time to start taking advantage of this marketing tool.
Collision Repair Magazine’s Co-op Advertising Program has all the information you need to get started.
Fill out the form below or email info@mediamatters.ca to learn more about what the program has to offer.
