By Dylan O’Hagan
Vaughan, Ontario — April 13, 2016 — New car dealers across Canada were invited to be a part of the 2016 Ontario Dealer Day. The annual event featured representation from numerous organizations that came together to network and create new business opportunities. This year’s event took place at the Paramount Conference & Event Venue in Vaughan, Ontario.
The event was hosted by the Trillium Automobile Dealers Association (TADA) and Co-Auto Co-Operative. The theme of this year’s event was ‘spring training,’ according to Trevor Dawson, Co-Auto Co-Operative Vice President of Marketing.
“We invited the exhibitors to offer training related info at the show. Dealers and their staff could see anything from new equipment demos from Hunter Engineering to a state-of-the-art desking tool from DealerTrack,” said Dawson. “The theme has a dual meaning because of the opening of baseball season. Exhibitors built promotions around the idea of, ‘see the demo, get Blue Jays tickets.'”
The event kicked off at 9 a.m. and featured both speakers and demonstrations.
“TADA coordinated an F&I ethics training session led by Andy Mazak from SAL Group,” said Dawson.
There was also a strong collision component to the show, as BASF, Pro Spot, Norton and 3M were all present. Dawson said the idea behind the day is to help dealerships become more aware of what’s new and to bring all industry stakeholders together under one roof.
Every vendor had something of interest for new car dealers; dealer staff were encouraged to visit as many exhibitors as possible and collect business cards. Ten business cards could be redeemed at the Co-Auto or TADA booths for a free limited edition Bautista or Donaldson Blue Jays print, which added to the fun.
For more information on Co-Auto Co-Operative, please visit co-auto.com. For more information on TADA, please visit tada.ca.
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