By CRM staff
Toronto, Ontario — January 29, 2019 –– The Car Care Council, which runs the “Be Car Care Aware” campaign to further inform consumers about the proper vehicle care and maintenance, is expanding its outreach to Canada.
The council came to an agreement with the Automotive Industries Association of Canada as well as the Asociación Nacional de Representantes, Importadores y Distribuidores de Refacciones y Accesorios para Automóviles, and A.C. (ARIDRA) in Mexico to create Car Care Council North America (CCCNA).
“The North American automotive aftermarket industry is more connected than ever before,” added Jean-François Champagne, president, AIA Canada. “Establishing the CCCNA as an organization that reaches across borders to provide extensive consumer education on vehicle care and maintenance in all three countries together is a clear reflection of that interconnectivity. AIA Canada is proud to be a part of this initiative.”
This council, which now involves Canada, the United States, and Mexico will further guide the “Be Car Care Aware” campaign. One of the key goals of the council is to have an increasing number of service and repair businesses involved with the education campaign by providing consumers with access to communication materials, marketing tools, and other helpful resources.
“As everyone working in the global auto care industry knows, proper vehicle maintenance is a universal issue and a challenge that has no borders. Expanding the Car Care Council initiatives in Canada and Mexico is a logical next step in educating consumers about the benefits of regular vehicle upkeep,” said Bill Hanvey, president, and CEO of the U.S.-based Auto Care Association. “We are thrilled to reinforce our association’s ongoing partnerships with AIA Canada and ARIDRA.”
