Calgary, Alberta — November 16, 2015 — CARSTAR Collision and Glass Centres of Calgary, in partnership with Calgary Sports & Entertainment, came together this season, forming a multi-property partnership agreement through 2018.
CARSTAR has partnership agreements with a variety of NHL and CFL teams across Canada, but the agreement with Calgary Sports & Entertainment is unique in that the organization represents several properties across several sports including The Calgary Stampeders, Flames, Hitmen (WHL) and Roughnecks (lacrosse).
In celebrating the ‘Catch for the Cure’ campaign, which saw CARSTAR Calgary stores donate $25 to Cystic Fibrosis Canada for each offensive catch made by the ‘Stamps throughout the season, CARSTAR Calgary store owners worked together to refurbish and donate a 2014 Chrysler Town and Country to be used as the official Calgary Stampeders Community Cruiser. CARSTAR Calgary McKnight along with CARSTAR Calgary MSO groups CMD and Kharfan assumed all costs and labour associated with refurbishing the vehicle.
The van, as described by CARSTAR Regional Manager Mike Piper, “will be used by The Stampeders at every local event they attend around Calgary. It will also be invaluable in promoting minor football participation and community engagement throughout the city.”
Mike Macaluso, CARSTAR’s President, sees the partnership a great match between the two parties. “CARSTAR and the Calgary Sports & Entertainment brands are committed to the communities we serve. Our Calgary store owners are now partnered with TJ Brodie’s (Flames star defencemen) skate in strides for Cystic Fibrosis, the ‘catch for the cure’ program, participation in the CARSTAR Walk for Cystic Fibrosis (formerly Great Strides Walk) and have now donated a community cruiser which will further benefit the city. I think our values are both aligned and in action.”
For more information, please visit carstar.ca.
