Dearborn, Michigan — The all-new, all-electric F-150 Lightning will be revealed on May 19 at Ford’s headquarters in Dearborn, Michigan and the event will live-streamed for millions to watch.
The F-150 Lightning brings new innovation, technology and capabilities to the F-Series, North America’s best-selling vehicle. While maintaining the same power, payload and towing capabilities, says Ford.
The reveal will take place at 9:30 p.m. EDT on May 19. The event will be broadcasted live with 30 plus ways to watch, including Ford’s Facebook and YouTube channels, Twitter, key national publications, as well as 18 impactful out-of-home locations—such as Times Square, New York City and Las Vegas Boulevard.
“Every so often, a new vehicle comes that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and CEO Jim Farley. “North America’s favourite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”
Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center.
“The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the Ford Rouge Complex — the cathedral of American manufacturing and our most advanced plant,” added Farley.
